Tarte Cosmetics hasn’t been around forever, but in the two decades since they launched – they have made a quite a name for themselves. It all started with a cheek stain that Maureen Kelly made in her apartment in 1999 and by 2000 it was featured on the cover of SELF magazine. I’ve been a fan of Tarte since high school and the more products I try, the more I love the brand! The Shape Tape concealer has actually changed my life. These are the top 5 products from Tarte:
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TARTE BRAND HIGHLIGHTS:
- First department store counter at Henri Bendel
- Added Amazonian Clay to the Tarte product line in 2007
- Natural components like goji berry extract, passionfruit, vitamin A, C, & E
- No parabens, mineral oil, synthetic fragrances or gluten
- 100% Cruelty-Free & PETA certified
- Sold at Ulta, Macys, Sephora & online
MY FIVE FAVORITE PRODUCTS:
Urban Decay’s Naked Palette will always have a special place in my heart, but once I tried the Tartelette Toasted palette and I haven’t looked back. I love how the warm color complement all skin colors, but especially olive tones! The mix of sheen and matte shades make it a must-have palette!
A mineral based bronzer? Yes please! So many bronzers get patchy, but the Tarte Clay Matte Bronzer is super blendable and perfect to get your contour on! I usually use it for work/daily wear but can build up the color for date night and special occasions.
I’m super picky about my eyeliner (almost as much as I am with my salsa!) but it seems to me that most people are just one: team pencil or team liquid. I, on the other hand, am team both! I love using a liquid liner on my top lash line and a pencil on my waterline. This one product sets me up for success and goes on oh-so-smooth, with no smudging!
Okay let’s get real. If you get one thing from Tarte – it should be this. The Shape Tape concealer is a cult favorite and has earned the right to claim the concealer crown. This super blendable, full coverage concealer is pretty much 8 hours of sleep in liquid form. Don’t miss this one.
I hope this helps you learn about some new products and shop a cosmetics brand that’s cruelty free and prioritizes natural ingredients! Tarte has done iconic things in the last 20 years and I can’t wait to see what revolutionary products they come out with next!
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