
This is the first time this year that Ulta is offering 50% off on many items.
Some brands have never done this before, but the catch is that the sales are fleeting. They only last 24 hours.
So I did the research for you. I checked the weekly list, tested them, and selected the best products that I think are worth buying today.

Most studies show that women should avoid washing their hair everyday as it strips the stands of their natural moisture. For this reason (among others) the invention of dry shampoo was a godsend to women everywhere. The problem? The trick to using dry shampoo may not be as easy as it looks. Here are the top 5 most common mistakes that people make when trying to revamp their ‘do…

Retail therapy is a real thing. The idea that ‘new’ is always better isn’t just a line out of How I Met Your Mother – it’s actually proven. I polled over 300 people and 80% said that they thought retail therapy was effective – even if just in the short-term. So how do we combat the need for something new with the sensibility of being prudent? Here’s my golden rule for shopping…

IT Cosmetics has been a part of my makeup bag for years now and I’m so happy that it’s finally getting the credit that it deserves. L’Oreal bought the company in 2016 from the founder, Jamie Kern Lima, for 1.2 billion dollars. Yes, you read that right. I first tried IT Cosmetics about 5 years and haven’t gone back since. While there are many incredible products. . .