
IT Cosmetics has been a part of my makeup bag for years now and I’m so happy that it’s finally getting the credit that it deserves. L’Oreal bought the company in 2016 from the founder, Jamie Kern Lima, for 1.2 billion dollars. Yes, you read that right. I first tried IT Cosmetics about 5 years and haven’t gone back since. While there are many incredible products. . .